However, there are pockets throughout their day where professionals tend to check social media, like lunch hours and while heading to and from work. If your ideal customer is someone who is a working professional, it's safe to assume that during business hours, they won't have time to check their social media feeds. It's best to conduct some market research to learn more about how your audience uses the internet, or refer to your buyer persona if you've collected that information. Thinking about your audience's behavior is key.
#LINKEDIN DOWN HOW TO#
In the next section, we'll go over the best time to post on the platform based on your industry or business goals.įor an in-depth guide on when to post on LinkedIn and how to build your overall marketing strategy on the platform, check out our video.
But you can use some research to make assumptions about the best times to post based on your audience. So how do you figure out the optimal time to post for your specific audience? But, if you don’t post your content at the right time, most of your followers will never see your updates. In fact, LinkedIn, a social media platform for professional engagement, has 303 million monthly active users.Īttracting an engaged audience on LinkedIn requires you to craft compelling content.
Marketing campaigns on social media can expose companies to expansive audience members that could turn into leads. With the rise of marketing software and paid advertising, it's no secret that social media platforms aren't only a place for mutual connection and sharing among strangers - they've also grown into a place where companies can build a brand.